Scoring Matrix

How every broker scores, category by category

Each broker we review is scored out of 10 across five weighted categories: fees and cost (30%), platform and usability (30%), market and product access (20%), research and tools (10%), and customer support (10%). Every score below is built from named sub-components, then color-coded by band.

Data verified June 2026 How we score →

Safety and trust is not a scored category. It is a pass or fail listing gate: every broker here is CIRO regulated and a CIPF member with a clean record, so it does not differentiate them and is covered in prose in each review rather than scored.

8.0 and up, Exceptional or Excellent 7.0 to 7.9, Good 5.0 to 6.9, Fair Below 5.0, Weak

Overall Scores

Weighted category scores and the overall Broker Guide Score, columns ordered by overall score, strongest first. Scroll horizontally on mobile.

Category / Weight IndependentInteractive Brokers IndependentQuestrade IndependentQtrade IndependentWealthsimple Big BankTD InternationalMoomoo InternationalWebull
Fees and cost30% of score 9.07.57.58.04.97.47.0
Platform and usability30% of score 7.07.67.58.57.97.06.9
Market and product access20% of score 9.66.96.05.88.45.14.6
Research and tools10% of score 8.07.09.04.08.37.77.1
Customer support10% of score 5.09.09.06.07.26.45.0
OverallBroker Guide Score 8.07.57.57.17.16.86.3
Tier ExcellentGoodGoodGoodGoodFairFair

Fees and cost components

Six components blended at fixed sub-weights, columns ordered by Fees score, strongest first.

Component / Weight IndependentInteractive Brokers IndependentWealthsimple IndependentQuestrade IndependentQtrade InternationalMoomoo InternationalWebull Big BankTD
Stock and ETF commissions25% 9999694
FX and currency conversion25% 10666854
Account and inactivity fees15% 88108996
Margin interest15% 10857747
Options pricing10% 81088884
Other transaction fees10% 7877775
Fees scoreBlended 9.08.07.57.57.47.04.9

Platform and usability components

Six components blended at fixed sub-weights, columns ordered by Platform score, strongest first. Account types is scored by the gap-count rule.

Component / Weight IndependentWealthsimple Big BankTD IndependentQuestrade IndependentQtrade IndependentInteractive Brokers InternationalMoomoo InternationalWebull
Mobile app20% 10767788
Web platform20% 7878788
Ease of use15% 10778566
Functionality and utility20% 78961077
Account opening and funding10% 10787599
Account types15% 81099643
Platform scoreBlended 8.57.97.67.57.07.06.9

Market and product access components

Nine components blended at fixed sub-weights, columns ordered by Market score, strongest first.

Component / Weight IndependentInteractive Brokers Big BankTD IndependentQuestrade IndependentQtrade IndependentWealthsimple InternationalMoomoo InternationalWebull
Canadian and US equities and ETFs20% 101099999
International market access15% 10843333
Options15% 10977666
USD in registered accounts15% 108108683
Fixed income, bonds and GICs10% 10967122
Fractional shares10% 10972923
Direct crypto5% 2222922
Mutual funds5% 9967122
Other niche instruments5% 10553435
Market scoreBlended 9.68.46.96.05.85.14.6

Research and tools components

Seven components blended at fixed sub-weights, columns ordered by Research score, strongest first.

Component / Weight IndependentQtrade Big BankTD IndependentInteractive Brokers InternationalMoomoo InternationalWebull IndependentQuestrade IndependentWealthsimple
Fundamental and analyst research25% 10987673
Charting and technical analysis20% 8989986
Screeners15% 10998772
Market data and news15% 9779874
Options analysis10% 6797773
Portfolio analytics and planning10% 10775555
Education5% 9877677
Research scoreBlended 9.08.38.07.77.17.04.0

Customer support components

Five components each weighted equally, columns ordered by Support score, strongest first.

Component / Weight IndependentQuestrade IndependentQtrade Big BankTD InternationalMoomoo IndependentWealthsimple IndependentInteractive Brokers InternationalWebull
Channels offered20% 9998766
Availability and hours20% 8979565
Responsiveness20% 10964634
Resolution quality20% 9964634
Self-serve resources20% 9987676
Support scoreBlended 9.09.07.26.46.05.05.0

Scores are set by the Broker Guide Canada editorial team against a fixed, weighted rubric and verified against primary sources. They are independent of any commercial relationship. Some links on this site are affiliate links; see our disclosures. Last reviewed June 15, 2026.